TITLE

Marketing: how to do it properly

AUTHOR(S)
Sloane, Rod
PUB. DATE
November 2004
SOURCE
Lawyer;11/29/2004, Vol. 18 Issue 46, p27
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the aspects of marketing in law firms. Comparative purpose of business plan and marketing plan; Coverage of marketing plans; Focus of the activity of marketing plan.
ACCESSION #
15285878

 

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