Book Retailers Get Creative To Lure In Shoppers For Holiday Season

November 2004
Book Publishing Report;11/29/2004, Vol. 29 Issue 46, p1
Trade Publication
Reports on the marketing strategies used by U.S. book retailers to attract consumers to their stores and Web sites during the holiday. Introduction of gift cards to high-end buyers; Initiation of nationwide delivery within three days; Creation of a holiday gift catalog.


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