TITLE

Publishers Look To Leverage National Book Award Winners Into Higher Sales

PUB. DATE
November 2004
SOURCE
Book Publishing Report;11/29/2004, Vol. 29 Issue 46, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the aim of publishers of the winning National Book Award titles to attain higher sales in the U.S. Information on the works of the National Book Award winners; Increase in the printed copies of the winning books; Marketing strategies used by publishers.
ACCESSION #
15283554

 

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