Kissell, Rick
December 2004
Daily Variety;12/1/2004, Vol. 285 Issue 42, p1
Trade Publication
The article cites that in what Leslie Moonves called a "watershed moment" for his network, CBS has scaled to the top of Demo Mountain, sweeping November in all key ratings caiegories. The Eye remains the oldest- skewing of the networks, but its big-tent strategy of delivering programs that attract viewers of all ages and in both red and blue states has worked to perfection so far this fall, including the four-week sweep period that will wrap on December 1, 2004.


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