Mag Rack Campaign on Track

Donohue, Steve
December 2004
Multichannel News;12/6/2004, Vol. 25 Issue 49, p48
Reports on the plan of Rainbow Media Holding Incorporated's Mag Rack unit to roll out its first consumer marketing campaign in December 2004. Highlights of the campaign; Remarks from Mag Rack general manager Dan Ronayne; Video-on-demand services offered by Mag Rack.


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