VOD's Next Critical Step

Stump, Matt
December 2004
Multichannel News;12/6/2004, Vol. 25 Issue 49, p36
Reports on the significance of establishing video-on-demand (VOD) advertising metrics to on-demand programming. Plan of DirecTV to launch local-into-local high-definition in 2005; Advantages and disadvantages of VOD; Significance of a vibrant VOD offering.


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