TITLE

VOD's Next Critical Step

AUTHOR(S)
Stump, Matt
PUB. DATE
December 2004
SOURCE
Multichannel News;12/6/2004, Vol. 25 Issue 49, p36
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on the significance of establishing video-on-demand (VOD) advertising metrics to on-demand programming. Plan of DirecTV to launch local-into-local high-definition in 2005; Advantages and disadvantages of VOD; Significance of a vibrant VOD offering.
ACCESSION #
15278522

 

Related Articles

  • SPOT WATCH.  // Multichannel News;11/22/2004, Vol. 25 Issue 47, p36 

    Features an advertisement shown at DirecTV digital video recorder aired in November 2004 which focused on cable's on-demand play. Details of the commercial scene; Message of the commercial addressed to its viewers.

  • DirecTV Rolls Out VOD. Thoma Umstead, R. // Multichannel News;4/2/2007, Vol. 28 Issue 14, p6 

    The article reports the El Segundo, California-based DirecTV Inc. is preparing to launch a service that will give basic-cable networks their own dedicated channels for programming delivered on-demand to viewers. The Food Network and Discovery Channel are among the programming services that are...

  • Another Hawaiian Edge: Cable's Great. Hogan, Monica // Multichannel News;12/04/2000, Vol. 21 Issue 49, p74 

    Focuses on the status of digital cable television programming in Hawaii. Introduction of video-on-demand and pizza-on-demand services by Oceanic Cable; Offer of special programming packages by direct broadcast satellite (DBS) providers; Effect of limited direct-home penetration of satellite...

  • FX Seeks Sole VOD Sponsors. Lafayette, Jon // Television Week;2/6/2006, Vol. 25 Issue 6, p1 

    The article reports that cable network FX, in an arrangement with DirectTV, is looking for individual advertisers to serve as sole sponsors for entire seasons of its original series when they become available on-demand in 2006. The series such as Rescue Me and Nip/Tuck will be available for a...

  • Launch Pad:.  // CableFAX Daily;5/12/2006, Vol. 17 Issue 93, p3 

    Explains that several multisystem operators have signed on to carry the TV program "BabyFirstTV," as both a premium and video-on-demand play. Information that DirecTV has the sole rights to distribute the commercial-free premium service aimed at children six months to 3 years; Opposition of the...

  • Chain Interaction: DirecTV's Interactivity Pitch Gains Momentum.  // CableFAX Daily;2/23/2006, Vol. 17 Issue 36, p1 

    Unveils the plan of DirecTV to launch video-on-demand (VOD) services in the U.S. in 2006. Overview of the VOD services to be launched by the company; Views of Rupert Murdoch, owner of the company, on VOD services.

  • New Net Caters to Infants. Moss, Linda // Multichannel News;5/15/2006, Vol. 27 Issue 20, p14 

    Reports on the launch of the premium service BabyFirstTV by DirecTV Inc. which offers linear programming for infants and hours of content for on-demand use. Aim of BabyFirstTV; Features of the service; Plan of DirecTV to offer the service to subscribers for free in May 2006.

  • Dynamic Ads Show Potential.  // Multichannel News;3/5/2012, Vol. 33 Issue 10, p14 

    The article reports that a panel session at the Multichannel News/Broadcasting and Cable (B&C) Advanced Advertising event held in March 2012 highlights the advantage obtained by television (TV) advertisers, distributors, and programmers from dynamic advertisement insertion in video on demand (VOD).

  • Analysts Unsure if DirecTV's Home Premiere VOD can Offset NFL Lockout Losses. Hill, Jeffrey // Satellite News;4/27/2011, Vol. 34 Issue 17, p3 

    The article presents views of several financial analysts on whether the Home Premiere video-on-demand service of DirecTV Inc. will be able to counterpoise National Football League (NFL) lockout losses. According to one analyst DirecTV stands to lose an estimated 100 million dollars in...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics