NASCAR Extends With In Demand

Umstead, R. Thomas
December 2004
Multichannel News;12/6/2004, Vol. 25 Issue 49, p33
Reports on the decision of In Demand to distribute its multi-camera National Association for Stock Car Racing (NASCAR) pay-per-view package through 2006 as part of an agreement reached with NASCAR Digital Entertainment. Remarks from In Demand president Rob Jacobson; Partnership between NASCAR and In Demand; Significance of the pay-per-view package.


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