TITLE

Scripting a New Direction

AUTHOR(S)
Umstead, R. Thomas
PUB. DATE
December 2004
SOURCE
Multichannel News;12/6/2004, Vol. 25 Issue 49, p33
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on the launch and renewal of several primetime television programs of Discovery Channel. Remarks from Jane Root, executive vice-president and general manager of Discovery; Impact of the initiative on primetime ratings; Plan of Discovery to draw some viewers to its daytime fare.
ACCESSION #
15278283

 

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