In Demand's Pitch an HDTV Hard Sell

Donohue, Steve
December 2004
Multichannel News;12/6/2004, Vol. 25 Issue 49, p21
Reports on the upfront-style presentation of high-definition television (HDTV) INHD and INHD2 by In Demand at a theater in Manhattan, New York, on December 2, 2004. Research conducted by In Demand in September 2004; Plan of In Demand to cut exclusive deals with media buyers in different advertising categories; Increase in number of HDTVs in U.S. homes.


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