Cable Trailing Three in Ad-Spending Rise
- Cable networks, agencies at odds over ratings. Stern, Christopher // Broadcasting & Cable;10/4/93, Vol. 123 Issue 40, p63
Reports on the advertising community's reaction to the Cabletelevision Advertising Bureau's (CAB) recommendation for the measurement of cable audience on a weekly or monthly basis rather than quarter hourly. Suggested use of Nielsen Media Research data; Issue on the evaluation of a buy after a...
- Money follows. Burgi, Michael // MediaWeek;5/27/96, Vol. 6 Issue 22, Adweek p32
Presents forecasts for cable television's audience share for 1996. Efforts to encourage advertising in cable networks; Factors affecting television networks' purchase of cable commercial airtimes.
- Cable boasts record rating average. Brown, Rich // Broadcasting & Cable;7/11/94, Vol. 124 Issue 28, p17
Presents the Cabletelevision Advertising Bureau's findings of the average record rating in total United States homes of advertising-supported cable television networks in June 1994. Prime time rating; Networks which show a ratings decline.
- Stakes rising in cable TV's sports battle. Jensen, Jeff // Advertising Age;4/13/1998, Vol. 69 Issue 15, pS14
Reports on advertising of sports networks on cable television in the late 1990s. Size of ESPN including networks, radio, and Web sites; How the cost of buying sports television is increasing; Problems in selling advertising; Comments.
- Forming an Interactive Nation. SPANGLER, TODD // Multichannel News;5/17/2010, Vol. 31 Issue 20, p22
The article offers information on a consumer awareness campaign of advertising interactive features of Enhanced TV Binary Interchange Format (EBIF) as "selecTV," which aims to provide EBIF interactive television standard for around 25m subscribers by the end of 2010.
- WB, Nick lead kids TV. Friedman, Wayne // Electronic Media;12/30/2002, Vol. 21 Issue 51, p10
Discusses the rating performances of the cable television networks in the kids market in the fourth quarter of 2002. Increase in the advertising sales for the broadcast year 2002-2003 in the kids market; Improvement in the kid ratings of Nickelodeon; Cartoon characters providing the increase to...
- Sponsors find the right fit. Heuton, Cheryl // MediaWeek;5/8/95, Vol. 5 Issue 19, Special Report: NCTA '95 p10
Reports on the trend among cable television networks to design programming to fit certain advertisers or categories of advertisers. Campbell Soups' sponsorship of vignettes on TV Food Network about easy-to-cook meals; Importance of getting the viewers' approval; Changes at Travel Channel;...
- $14 bil upfronts offer hope. Phillips, Braden // Variety;7/29/2002, Vol. 387 Issue 10, pA2
Reports on the recovery of television (TV) networks and the cable TV advertising market. Revenue of networks in 2000; Amount of losses in 2001; Factors that contributed to the recovery.
- TBS BUNNY HOPS TO IT FOR SPONSOR. Newbery, Charles; Sutter, Mary // Variety;6/17/2002, Vol. 387 Issue 5, p20
Reports on the addition of Quicky rabbit animated commercial to Cartoon Network Latin America. Features of the animated commercial; Decrease in advertising spending on pay television in Argentina; Forecast on overall advertisement spending in Argentina in 2002.