Cable Trailing Three in Ad-Spending Rise

Reynolds, Mike
December 2004
Multichannel News;12/6/2004, Vol. 25 Issue 49, p20
Reports on the increase in cable-television advertising expenditures in the first nine months of 2004, according to TNS Media Intelligence/CMR. Remarks from TNS Media Intelligence/CMR CEO Steven Fredericks; Categories tracked by TNS/CMR; Increase in media budget of Procter & Gamble Co.


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