TITLE

Cable Trailing Three in Ad-Spending Rise

AUTHOR(S)
Reynolds, Mike
PUB. DATE
December 2004
SOURCE
Multichannel News;12/6/2004, Vol. 25 Issue 49, p20
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on the increase in cable-television advertising expenditures in the first nine months of 2004, according to TNS Media Intelligence/CMR. Remarks from TNS Media Intelligence/CMR CEO Steven Fredericks; Categories tracked by TNS/CMR; Increase in media budget of Procter & Gamble Co.
ACCESSION #
15277772

 

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