NBA's On a Cold Streak

Umstead, R. Thomas
December 2004
Multichannel News;12/6/2004, Vol. 25 Issue 49, p6
Reports on the decline in ratings performances of the National Basketball Association (NBA) in November 2004. Remarks from David Levy, president of Turner Sports; Impact of the brawl between Indiana Pacers players and Detroit Pistons fans on NBA viewership; Statement issued by ESPN/ABC Sports Customer Marketing and Sales president Ed Erhardt.


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