Sky digs deep for subscriptions

November 2004
Marketing (00253650);11/17/2004, p23
Trade Publication
The article reports that the pressure is building on BSkyB chief executive James Murdoch, after the company added just 62,000 subscribers to its Sky Digital pay television platform in the first quarter of its financial year . Murdoch's reply has been a huge increase in marketing spend this autumn, which analysts believe to be worth about £ 20 million. The most visible element of this has been a 10-week advertising campaign across television, cinema, press and outdoor, which promotes the range of content offered by non-premium family channels.


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