TITLE

Tag team

AUTHOR(S)
Lewis, Mark
PUB. DATE
November 2004
SOURCE
Cabinet Maker;11/26/2004, Issue 5416, p49
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on Radio Frequency Identification.(RFID) which is the biggest thing to hit retail since barcodes. Whereas a barcode tells that one has a Mars Bar, the unique RFID tag tells which Mars Bar one has. It does that by way of a tiny microchip with an even tinier antenna. Retailers will have to do some sweetening if they want to see the technology introduced by their suppliers. The technology is still in its infancy, and retailers in Great Britain have been reluctant to jump in before they know exactly what they're letting themselves in for. INSET: Chain reaction.
ACCESSION #
15262950

 

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