What is most important buying a bed?

November 2004
Cabinet Maker;11/26/2004, Issue 5416, p40
Trade Publication
The article focuses on a survey related to the consumers and retailers perception of a bed. The consumer perception is comfort, but the retailers perception is price. Price counts much more highly than the consumers let on, and the figure is nearer 80 percent. Size of bed scored second on the list with the consumers surveyed, 68 percent said it would influence them and for many that means buying something bigger. Compared to the 93 percent vote for comfort, around one-third fewer of the consumers, 67 percent went for price.


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