Space traders

Whitlock, Kevin
November 2004
Cabinet Maker;11/26/2004, Issue 5416, p28
Trade Publication
The article focuses on the on-line retailing by Darren Richardson, who runs a thriving retail furniture business in Battersea, south London. He along with his brother has set up the Sarf website to promote their wares. In an industry where 75 percent of home retailers have not yet ventured into on-line retailing, this has been a radical step. Although they will continue to sell large pieces such as sofas, the Richardson brothers will be concentrating on lighting, dining chairs, small items and accessories as they feel these better suit the e-retailing business model they have devised.


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