Does interpretation pay?

Masters, David
November 2004
Interpretation Journal;Nov2004, Vol. 9 Issue 3, p28
This article appeals for the need to research the economic benefits of interpretation. The research could cover a wide range of economic benefits including direct visitor expenditure at a site, indirect expenditure associated with a visit, and the financial benefits of more effective visitor management. There would be some significant challenges to such a study and it would not be an easy subject to address, especially taking into account issues to do with the 'quality' of the interpretation and how to distinguish between the impacts of the interpretation and other aspects of the visitor experience.


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