TITLE

Marketing execs to address congress

PUB. DATE
November 2004
SOURCE
Automotive News;11/15/2004, Vol. 79 Issue 6121, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports that Roger Adams, executive director of advertising and corporate marketing at General Motors, and Shelly Lazarus, CEO of advertising giant Ogilvy & Mather Worldwide, will be among the speakers at the 2005 Automotive News World Congress. Adams, former general manager of Buick and Pontiac-GMC, has overseen projects with professional golfer Tiger Woods and helped launch the Buick Rendezvous. Now Adams has a larger advertising budget but is charged with attracting customers and pumping up nontraditional TV and cable ads.
ACCESSION #
15257078

 

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