Marketing execs to address congress

November 2004
Automotive News;11/15/2004, Vol. 79 Issue 6121, p4
Trade Publication
This article reports that Roger Adams, executive director of advertising and corporate marketing at General Motors, and Shelly Lazarus, CEO of advertising giant Ogilvy & Mather Worldwide, will be among the speakers at the 2005 Automotive News World Congress. Adams, former general manager of Buick and Pontiac-GMC, has overseen projects with professional golfer Tiger Woods and helped launch the Buick Rendezvous. Now Adams has a larger advertising budget but is charged with attracting customers and pumping up nontraditional TV and cable ads.


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