TITLE

Creneau turns tide on O'Neill stores

PUB. DATE
November 2004
SOURCE
Design Week;11/25/2004, Vol. 19 Issue 48, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports that sportswear company O'Neill Europe has appointed Belgian design and communication consultancy Creneau International to revamp the look of its stores across Europe. Creneau will now conduct a thorough review of O'Neill's retail communications, from the store format and graphics to the use of point-of-sale material. Once this review is complete, it will make recommendations to O'Neill regarding the development of instore communications. The project will be led by Peter Vandeven, head of design at Creneau International, and Peter Ottervanger, European retail manager for O'Neill Europe.
ACCESSION #
15248318

 

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