Royster-Clark supports quality tobacco

December 2004
Southeast Farm Press;12/1/2004, Vol. 31 Issue 27, p30
Trade Publication
The article present views of Ken Mosbenek, now president of Royster-Clark Inc. regarding quality control in agriculture. He believes quality will again take center stage in the minds of growers. The buyout will bring stability to an industry that's been facing uncertainty for a long time. But the perception of a windfall for tobacco farmers isn't the reality most are facing. Farmers always had a way to turn that tobacco into cash. Now. they're going to have to compete. The key to success has got to be decommoditizing the commodity and differentiating themselves in the eyes of tobacco companies as top-notch tobacco producers.


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