Primedia announces marketing contest

December 2004
Southeast Farm Press;12/1/2004, Vol. 31 Issue 27, p27
Trade Publication
The article reports on announcement made by two Primedia Inc. agriculture magazines. "The Corn & Soybean Digest," and "Farm Industry News," regarding a new contest called MarketMaxx. Market Maxx is a free. Web-based marketing simulation that allows com and soybean growers to gain experience using marketing tools in real-world conditions without the real-world risk of losing money as they learn. Participants will be given a simulated value of 100,000 bushels of corn and 50,000 bushels of soybeans to trade during the contest.


Related Articles

  • MARKETMAXX 2007. Stalcup, Larry // Farm Industry News;Jan2007, Vol. 40 Issue 1, p18 

    The article presents information on the MarketMaxx 2007 contest. MarketMaxx is a simulated corn and soybean marketing contest sponsored by AGCO Gleaner, AGCO Syngenta Corp Protection and Cargill Certified Solution Pro. The mechanics of the marketing contest are mentioned as well as prizes for...

  • REALITY TEST. Lehmann-Haupt, Rachel // Folio: The Magazine for Magazine Management;Feb2004, Vol. 33 Issue 2, p41 

    Provides information on the test issue of the magazine "Reality Check" produced by Primedia. Concept behind the development of the magazine; Stories included in the January 2004 test issue of "Reality Check"; Goal of the publication of the magazine; Plan of the company to expand its marketing...

  • Turn your free premiums into a sampling business.  // Folio: The Magazine for Magazine Management;12/1/98, Vol. 27 Issue 17, p9 

    Details how Primedia turned its renewal tactic for `Seventeen' magazine into a profit center. Efforts to turn free premiums into a sampling business; Inspiration for the strategy; Primedia vice president for consumer marketing, Bill Barber's comment about the strategy.

  • RELAUNCH OF CRAFTS AS PAPER CRAFTS SURPRISES.  // Circulation Management;May2004, Vol. 19 Issue 3, p23 

    Reports on the relaunching of the "Crafts" magazine by Primedia as the "Paper Crafts" magazine for a niche market. Success of the circulation of the magazine; Direct mail campaign for the magazine; Subscription price per issue.

  • CARD DECKS AND INSERTS.  // Direct;Oct2002, Vol. 14 Issue 13, p55 

    Features card decks and inserts programs for direct marketing via magazines. Information on the inserts program of 'Primedia' magazine; Information on subscribers of magazines from Vanguarde Media.

  • Ratebase Conundrum. Hamill, Meghan // Circulation Management;Jul/Aug2005, Vol. 20 Issue 6, p16 

    Deals with the influence of rate bases on the circulation of periodicals in the U.S., which was discussed at an FMA luncheon. Effect of the decision of Primedia to cut in half the rate base of "Soap Opera Digest" on the profit generated by the magazine; Information on the rate base of the...

  • Primedia soap mags slice rate bases for '03. Fine, Jon // Advertising Age;12/30/2002, Vol. 73 Issue 51, p4 

    This article reports on the decision of Primedia to reduce the rates bases for its soap-opera magazines in the U.S. in 2003. Soap Opera Digest will halve its rate base to 500,000 from 1 million, while Soap Opera Weekly will shrink to 225,000 from 300,000. Steve Aster, executive vice...

  • Elizabeth Crow Dismissed By Primedia. Bernstein, Jacob // WWD: Women's Wear Daily;5/5/2003, Vol. 185 Issue 91, p3 

    Reports on the dismissal of Elizabeth Crow as editorial director of the New York-based consumer magazine group, Primedia Inc. Reasons for the dismissal; Career background of Crow; Skills and expertise in writing for women's magazines.

  • THE LITTLE BLACK BOOK. Lindsay, Greg // WWD: Women's Wear Daily;10/17/2003, Vol. 186 Issue 81, p14 

    Reports on developments concerning the auction of the 'New York Magazine.' Primedia's sending of financial status of the magazine to bidders; Requirement for bidders.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics