We Didn't Start the Fire

November 2004
Convenience Store News;11/22/2004, Vol. 40 Issue 14, p20
Trade Publication
This article presents information about new product news. Firefighter Brands LLC recently introduced Firelighter Brand Products, a new line of food and beverage products that supports firefighters. The brand, which debuted in late September in Florida, New York and Connecticut, will donate 25 percent of its annual net profits to national and local firefighter-related charitable organization and causes. The complete line of food products includes Kettle Potato Chips, Baked Nacho Tortilla Chips and three varieties of Firefighter Brand Chili.


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