Giving Booze a Boost

November 2004
Convenience Store News;11/22/2004, Vol. 40 Issue 14, p18
Trade Publication
This article presents information on product news. New Century Brewing Co. is helping beer drinkers everywhere rock and roll all night with MoonShot. a new caffeinated beer. A light-bodied pilsner-style brew, MoonShot Beer is a typical alcoholic beverage offering, except that it contains 45 milligrams of natural caffeine— the equivalent of half a cup of coffee. The product is the brainchild of beer industry veteran Rhonda Kallman, now CEO and founder of New Century, who interestingly enough came up with the idea for MoonShot at a concert after switching from light beer to caffeinated soda. MoonShot tastes like a very good beer, with a kick.


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