It's All In the Flavor

November 2004
Convenience Store News;11/22/2004, Vol. 40 Issue 14, p18
Trade Publication
This article presents information about new product news. Banking on the success of its popular portable oral care line, Pfizer Consumer Healthcare has added new Fresh Citrus Listerine PocketPaks to its variety of flavor offerings. As seen on NBC's popular reality TV series The Apprentice, Procter& Gamble introduces Refreshing Vanilla Mint, the newest addition to the Crest Whitening Expressions toothpaste family of flavors. Vanilla Mint joins Cinnamon Rush, Extreme Herbal Mint and Fresh Citrus Breeze in the Whitening Expressions line, launched in September 2003.


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