Zondervan Targets 18- to 34-Year-Olds With New Products

November 2004
Book Publishing Report;11/22/2004, Vol. 29 Issue 45, p1
Trade Publication
Reports on the plan of Zondervan Publishing House, the religious imprint of Harper Collins, to expand its marketing efforts to better target the 18- to 34-year-old age demographic in the U.S. Efforts of exploiting the market for Bible and religious books; Release of the books "The Word on the Street," by Rob Lacy and "The Velvet Elvis," by Robert Bell; Expectation of continued high sales for the book "The Purpose Driven Life," by Rick Warren.


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