TITLE

O2 story illustrates the true power of good ads

PUB. DATE
November 2004
SOURCE
Campaign;11/5/2004, Issue 45, p20
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses success of a good advertisement. Little more than two years ago, O2 was barely on the starting blocks. Orange (company) was the cool brand with success built on a steady flow of mould-breaking advertising. The contrast with O2 could hardly have been more stark. . It had no recognizable brand and appeared ripe for takeover. Today, O2 a revitalized appears to be stealing Orange's clothes. Meanwhile, Orange's momentum has faltered. Its advertising by Mother has been the subject of much unflattering criticism and for lacking the confidence of its launch work.
ACCESSION #
15217182

 

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