TITLE

ABC Family's Holiday Package

AUTHOR(S)
Reynolds, Mike
PUB. DATE
November 2004
SOURCE
Multichannel News;11/29/2004, Vol. 25 Issue 48, p30
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on the holiday promotion and programming packages of ABC Family cable television network in the U.S. Comment from Ron Hebshie, director of affiliate sales and marketing for ABC Cable Networks Group, on the local advertising sales promotion to be showcased by the network; Information on the company's partnership with Comcast Corp. for video-email applications to boost consumer awareness of the promotion; Details of the channel's "25 Days of Christmas" programming stunt to support the national sweepstakes in the country.
ACCESSION #
15204134

 

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