TITLE

Surmounting the High-Definition Divide

AUTHOR(S)
Donohue, Steve
PUB. DATE
November 2004
SOURCE
Multichannel News;11/29/2004, Vol. 25 Issue 48, p28
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on the marketing of high definition television (HDTV) subscriptions in the U.S. Comment from Bruce Leichtman of Leichtman Research, on the importance of consumer education on HDTV programming packages; Information on the marketing efforts of cable and satellite companies in the country; Discussion on the HDTV marketing campaign of Cable & Telecommunications Association for Marketing.
ACCESSION #
15204131

 

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