Charting a New Course in Marketing

Neel, K. C.
November 2004
Multichannel News;11/29/2004, Vol. 25 Issue 48, p9
Focuses on the marketing strategy of Jim Heneghan, senior vice president of sales and marketing at Charter Communications Inc. in the U.S. Information on the local-level customization strategy of the company; Comment from Mike Lovett, executive vice president of operations and customer care, on the marketing efforts of Charter; Discussion on the partnership initiatives of the company with the television broadcasting industry for the promotion of its products.


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