Natuzzi raises profile with branded stores

November 2004
Cabinet Maker;11/19/2004, Issue 5415, p5
Trade Publication
Reports on the plan of upholstery manufacturer, Natuzzi SpA, to cease selling upholstery through standard retailers in order to concentrate on stockists with galleries and the standalone Natuzzi stores in Great Britain. Advantage of the plan for gallery retailers; Expected rate of price mark up for retailers; Disclosure on the planned spending of the company for its marketing initiative.


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