What price brand loyalty?

Gay, Alison
November 2004
Cabinet Maker;11/19/2004, Issue 5415, p3
Trade Publication
Comments on the move of furniture manufacturer, Silentnight Group, to sell furniture stock direct to the public at reduced prices in Great Britain. Impact of the move on retailers; Mismanagement in the business operation of Silentnight; Changes in the nature of the industry.


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