TITLE

Rabotnitsa: The Paradoxical Success of a Soviet Women's Magazine

AUTHOR(S)
Tolstikova, Natasha
PUB. DATE
September 2004
SOURCE
Journalism History;Fall2004, Vol. 30 Issue 3, p131
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Rabotnitsa, the oldest Russian magazine for women, has a long history. It started in 1914 before the October Revolution and not only survived rigid Communist Party censorship but became the most popular publication in the Soviet Union. This article looks at the strengths and the strategies that made this long and successful history possible, paying attention to the various topics that were written about in the magazine as well as the types of photographs that appeared and the changes that occurred over time. It concludes that women readers not only wanted to compare their lives with those of other women, but they sought standards and social ideals that they could emulate while adhering to party requirements. In Rabotnitsa, Soviet women found a friend, an adviser, a consultant, and an entertainer.
ACCESSION #
15199725

 

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