Fans by the Numbers

November 2004
SGB;Nov2004, Vol. 37 Issue 11, p51
Trade Publication
Discusses the results of a study on the buying behavior and characteristics of sports fans in the U.S. as of 2004. Power ranking of top-selling athlete and team jerseys based on point-of-sale data captured by SportScanINFO; Sporting goods spending potential in the U.S. by designated market area (DMA); Favorite sports; Attendance of live sporting events.


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