Good Cheer

Ryan, Thomas J.
November 2004
SGB;Nov2004, Vol. 37 Issue 11, p14
Trade Publication
Focuses on the trends in the interaction of sports fans with their favorite teams and players in 2004. Views of several sporting goods industry executives on the trend; Changes in the demand for merchandise by fans; Actions taken by retailers to capitalize on major sports events. INSET: A WHOLE NEW BALL GAME.


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