Good Cheer

Ryan, Thomas J.
November 2004
SGB;Nov2004, Vol. 37 Issue 11, p14
Trade Publication
Focuses on the trends in the interaction of sports fans with their favorite teams and players in 2004. Views of several sporting goods industry executives on the trend; Changes in the demand for merchandise by fans; Actions taken by retailers to capitalize on major sports events. INSET: A WHOLE NEW BALL GAME.


Related Articles

  • At the gate, these are the real little leagues. Roush, Chris // Business North Carolina;Oct2004, Vol. 24 Issue 10, p38 

    Focuses on the status of minor-league teams in North Carolina as of October 2004. Reason behind the disbanding of the hockey team Greensboro Generals; Average number of fans who attended the games of the Charlotte Checkers hockey team last season; Factors that contributed to a decline in...

  • Exploring the Old School Concept: Adding Definition to a "New" Market Segmentation Dimension. Aiken, Damon; Sukhdial, Ajay // Sport Marketing Quarterly;2004, Vol. 13 Issue 2, p73 

    For years now, sports fans and the popular press have utilized the term old school to describe certain athletes, a distinctive style of play, and a particular set of values. The present study further defines this unique dimension along which fans identify with teams and athletes. The authors...

  • The Effects of Team Loyalty and Selected Stadium Factors on Spectator Attendance. Wakefield, Kirk L.; Sloan, Hugh J. // Journal of Sport Management;May1995, Vol. 9 Issue 2, p153 

    Having loyal fans and a winning team generally results in higher attendance at games. However, university and professional team administrators are beginning to recognize the importance of marketing the stadium experience as more than just the game. Drawing from data collected from spectators at...

  • BARRACKING FOR YOUR TEAM.  // Ralph;Apr2004, p54 

    Offers suggestions when watching a team game. Attitude of true fans; Way to impress the audience; Advantage of owning an old jumper.

  • TO KNOW LIST 4: Subject: My team rules. Garner, Tricia // Sporting News;9/1/2006, Vol. 230 Issue 35, p5 

    This article discusses electronic mail services designed for sports fans. An electronic mail template called "FANmail" allows sports fans to adorn electronic mail messages with the sports team logo of their choice, and also features web site links to listen to game audio or purchase game...

  • Points for Showing Up. King, Kelley; Cook, Kevin; Mravic, Mark // Sports Illustrated;10/04/99, Vol. 91 Issue 13, Following p34 

    Offers information on FanCards, a fan loyalty program in which fans receive rewards for attending sporting events. Role of AIM Technologies in the design of fan loyalty programs; How FanCards are obtained; History of the creation of FanCards by Todd Caven, Matt Gephardt and Matt Hood; Example...

  • One Last face.  // Faces;Sep2005, Vol. 22 Issue 1, p48 

    The section presents a photograph of a sports spectator who has painted his face for supporting a sports team.

  • Fans by the Numbers.  // SGB;Nov2004, Vol. 37 Issue 11, p51 

    Discusses the results of a study on the buying behavior and characteristics of sports fans in the U.S. as of 2004. Power ranking of top-selling athlete and team jerseys based on point-of-sale data captured by SportScanINFO; Sporting goods spending potential in the U.S. by designated market area...

  • Female and Male Sport Fans: A Comparison of Sport Consumption Motives. James, Jeffrey D.; Ridinger, Lynn L. // Journal of Sport Behavior;Sep2002, Vol. 25 Issue 3, p260 

    The current study sought to extend our knowledge of sport fans by examining whether the motives for being a fan of a specific team were similar or different for females and males. The study further sought to identify whether the reasons for being a fan of a women's sport (women's college...


Read the Article


Sign out of this library

Other Topics