Beleaguered Sales

Powell, Matt
November 2004
SGB;Nov2004, Vol. 37 Issue 11, p6
Trade Publication
Reports on the shift of licensed apparel retailers from selling fashion collections to fan-based assortments in the U.S. in 2004. Sales of licensed sports apparel for the year-to-date through September 19; Categories that make up almost 75 percent of licensed sales in stores; Information on the vendors that comprise nearly two-thirds of the licensed business.


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