How to read clinical journals: XII. How you too can profit from pharmaceutical advertisements

Shumak, Steven L.; Redelmeier, Donald A.
December 2004
CMAJ: Canadian Medical Association Journal;12/7/2004, Vol. 171 Issue 12, p1455
Academic Journal
Offers guidelines on several approaches to reading pharmaceutical advertisements. Significance of font size to the value of a drug advertisement; Resemblance of the patients in the advertisements with the patients of a physician; Factors to be considered in determining the references cited in the advertisement.


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