TITLE

How to read clinical journals: XII. How you too can profit from pharmaceutical advertisements

AUTHOR(S)
Shumak, Steven L.; Redelmeier, Donald A.
PUB. DATE
December 2004
SOURCE
CMAJ: Canadian Medical Association Journal;12/7/2004, Vol. 171 Issue 12, p1455
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Offers guidelines on several approaches to reading pharmaceutical advertisements. Significance of font size to the value of a drug advertisement; Resemblance of the patients in the advertisements with the patients of a physician; Factors to be considered in determining the references cited in the advertisement.
ACCESSION #
15172174

 

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