TITLE

Thomas Cook reaches its Prime Time

PUB. DATE
October 2004
SOURCE
Travel Weekly: The Choice of Travel Professionals;10/29/2004, Issue 1742, p18
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports that Thomas Cook AG has dropped Forever Young and introduced a new product targeting the over-50s. Forever Young was ditched as a separate brochure last year and incorporated into Thomas Cook and Sunsef s winter sun programmes. For Thomas Cook's new Winter Collection the sub-brand Prime Time has been added for 11 properties offering a resident rep to arrange activities such as ballroom dancing and cookery classes. In Sunset's 2005/06 Winter Sun brochure, there are hosted hotels for mature clients, plus new logo livery, families and relax, describing the hotel type.
ACCESSION #
15170772

 

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