THE FIFTH QUARTER
- Why lateral thinking is the innovative approach. Sadie, Simon // Marketing Week;4/22/1999, Vol. 22 Issue 12, p14
Looks at why lateral thinking is the conventional approach for media agencies innovation. Three factors hindering media constant media innovation; Importance of encouraging disruption and invention.
- As digital evolves, agency creatives must adapt or die. Vinton, Marcus // Campaign;06/02/2000, Issue 22, p14
Comments on the need for advertising talents in Great Britain to adapt to the digital world. Adaptation to changing business models; Avoidance of obsolescence even at the cost of alienating employees and stockholders; Reasons behind creative talents' lack of interest in digital channels.
- Taming the Beast. Feuer, Jack // Adweek Eastern Edition;6/25/2001, Vol. 42 Issue 26, p11
Discusses the civilized upfront trend in the advertising industry. Slowdown among agencies and advertisers; Attitudes of broadcast mavens; Disadvantages for both sellers and agency buyers.
- Thinking sideways. Thompson, Brad // Test & Measurement World;Oct2004, Vol. 24 Issue 9, p66
Discusses the merits of thinking laterally in solving a problem as it applies to test and measurement professionals. Anecdote concerning a metrology student and his professor highlighting the benefits of thinking laterally; Use of a DVD player, a television receiver and a microcontroller-driven...
- NEW STATES OF AFFAIRS. Booth, John // Crain's Cleveland Business;11/6/2006, Vol. 27 Issue 45, p1
The article focuses on how the change in attitude of the advertising community of Ohio and stagnant local market is leading the region's advertising agencies to look for business beyond the region. Rosenberg Advertising, a 16-person advertising agency in Lakewood, Ohio, recently added a client...
- Academic Insight. // NZ Marketing Magazine;Nov98, Vol. 17 Issue 10, p8
Cites a survey conducted by marketing lecturers Kim Shyan Fam and David Waller on the factors that agency account directors consider when companies choose an agency. Satisfaction by account directors with their performance in winning additional business; Variables in selecting an advertising...
- Man About Town. Tyree, Neilan // Adweek Eastern Edition;7/23/2001, Vol. 42 Issue 30, p14
Gives advice on how employees can cope with the challenges of advertising business world. Relationships with superiors, co-employees and clients; Office rules to follow.
- Creative Analysis. Feuer, Jack // Adweek New England Edition;06/04/2001, Vol. 38 Issue 23, p13
Comments on the attitude of advertisers toward media agencies, as compared to creative agencies, in connection with branding strategy in the advertising industry. Perception of media agencies in the marketing sector; Tools needed by media agencies for offering branding solutions to advertisers.
- Writing home to the folks. Voight, Joan // Adweek Western Edition;7/18/94, Vol. 44 Issue 29, p2
Reports on senior health maintenance organization (HMO) accounts' impact on advertising agencies' businesses. Understanding what it feels like to grow older; Using focus groups and consultants; Interviewing senior citizens; Industry executives' comments.