FROM THE EDITOR
- Computers and health sectors support arrivals. Michalczyk, Imelda // Marketing (00253650);2/17/2000, p15
Reports that the technology sector and the health and beauty market of Great Britain have emerged as the biggest targets of magazine launches in 1999. Magazine titles launched in 1999.
- BUMMER OF A COINCIDENCE. Young, Gordon // Folio: The Magazine for Magazine Management;Mar2003, Vol. 32 Issue 3, p7
Provides information on alleged imitations of articles, ideas and products taken by magazine 'Budget Living' from fellow do-it-yourself magazine 'ReadyMade.' Views of 'ReadyMade' publisher on the alleged imitations; Perceptions on the issue of similar magazine coverages; Comparison between the...
- magazine of the year. Fine, Jon // Advertising Age;10/21/2002, Vol. 73 Issue 42, pS-1
The article profiles Time Inc.'s "Real Simple" magazine in the United States. Key issues discussed include background information on the "Real Simple" periodical and its performance in the market, its target readers, a profile of its publisher and data on the magazine's content and advertising...
- 'Vice' finds virtue with trend-setters. Fine, Jon // Advertising Age;10/21/2002, Vol. 73 Issue 42, p51
The article features the magazine "Vice" in the United States in 2002. Key issues discussed include a description of the magazine and the range of topics and subject matter it covers, its target reader base and its growth targets and strategies in the market for periodicals. Information on the...
- Scottish business daily targets 'higher ground.'. Richards, Cathy // Marketing Week;9/21/2000, Vol. 23 Issue 34, p14
Speculates on the ability of the periodical 'Business AM' to capture its target market of Scottish businessmen in Great Britain. Investment made by the company on the quality of journalism to be presented; Method of distribution to be adopted; Establishment of a Web site to complement offline...
- 'Hotdots' shopping mag to get $5 million launch. Fine, Jon // Advertising Age;8/28/2000, Vol. 71 Issue 36, p11
The article discusses the launch of the "Hotdots" magazine, a periodical aimed at women who shop online in the United States. Key issues discussed include the projected release date of the periodical on November 6, 2000, the frequency of its publication and the range of story topics in the magazine.
- Pint-sized men's title looks to its bigger brother for a leg up. Darby, Ian // Campaign (UK);7/11/2003, Issue 28, p9
Publishers of men's magazines react with horror when one speculates that the bottom has fallen out of the market. It's like suggesting to Heather Mills that Paul McCartney is too old to play Glastonbury. All the major publishers look at launches but aren't about to risk on another. Later, the...
- Magazines quick to forget: Fate in the hands of readers. Rigney, Melanie // Advertising Age;3/9/1992, Vol. 63 Issue 10, Magazines pS-18
The article reports that the U.S. magazine industry survived previous advertising slumps and it will pull out of the one in 1992 with top-notch editing and realistic audience targeting. The magazines that survive will be those in tune with readers' personal needs, relying more on circulation to...
- Segmented Marketing Within Your Custom Magazines. Laing, Karel // Bank Marketing;Nov98, Vol. 30 Issue 11, p35
Discusses how banks can use custom magazines to target various customer segments. Production of several versions of magazine; Different marketing objectives achieved; Avoiding common pitfalls; Content of magazine.