TITLE

How to Finance Your Marketing Strategy

AUTHOR(S)
Poczter, Abram; Siegel, Joel G.
PUB. DATE
February 1986
SOURCE
FE: The Magazine for Financial Executives;Feb1986, Vol. 2 Issue 2, p41
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Offers advice to finance executives on financing a company's marketing strategy. Applications of product pricing, rate of return, capital budgeting, risk and uncertainty evaluations in marketing; Marketing performance information and reports that should be provided by financial officers.
ACCESSION #
15161254

 

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