Gavitt, David
February 1986
FE: The Magazine for Financial Executives;Feb1986, Vol. 2 Issue 2, p32
Trade Publication
Focuses on the management of the Big East conference, an intercollegiate athletic association in the United States, as a business. Impact of revenue from television coverage of games; How the Big East conference benefits from the business; Problem of credibility in intercollegiate athletics in relation to business.


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