TITLE

THE BIG EAST IS BIG BUSINESS

AUTHOR(S)
Gavitt, David
PUB. DATE
February 1986
SOURCE
FE: The Magazine for Financial Executives;Feb1986, Vol. 2 Issue 2, p32
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the management of the Big East conference, an intercollegiate athletic association in the United States, as a business. Impact of revenue from television coverage of games; How the Big East conference benefits from the business; Problem of credibility in intercollegiate athletics in relation to business.
ACCESSION #
15161251

 

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