TITLE

VoIP: A New Marketing Challenge

AUTHOR(S)
Baker, Cass
PUB. DATE
November 2004
SOURCE
Multichannel News;11/22/2004, Vol. 25 Issue 47, p49
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on the marketing challenge posed by voice-over-Internet protocol (VoIP) telephony to cable companies in the U.S. Companies that are planning to launch VoIP service; Public awareness on VoIP, according to a report by Pew Internet Project & New Millennium Research Council; Way for companies to achieve success in its VoIP-sales program.
ACCESSION #
15151395

 

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