VoIP: A New Marketing Challenge

Baker, Cass
November 2004
Multichannel News;11/22/2004, Vol. 25 Issue 47, p49
Focuses on the marketing challenge posed by voice-over-Internet protocol (VoIP) telephony to cable companies in the U.S. Companies that are planning to launch VoIP service; Public awareness on VoIP, according to a report by Pew Internet Project & New Millennium Research Council; Way for companies to achieve success in its VoIP-sales program.


Related Articles

  • SO CLOSE, SO FAR. Barthold, Jim // Telephony;01/28/2002, Vol. 242 Issue 3, p27 

    Comments on the telecommunications tool voice over IP (VoIP) in the United States. Purpose of VoIP; Description of money takers in the market.

  • Changing Competition. O'Keele, Sue // Telecommunications - Americas Edition;Sep2004, Vol. 38 Issue 9, p6 

    Comments on the trend of voice over Internet telephony (VoIP) in the U.S. Rise in the number of new providers entering the VoIP market; Usage of VoIP in business transactions; Role of VoIP in telecommunications.

  • Red Cube Fills in Blanks For U.S. Entry. Wasserman, Todd // Brandweek;07/24/2000, Vol. 41 Issue 30, p5 

    Reports on the marketing campaign of Swiss telecom startup Red Cube in the United States using its logo to build awareness for cheap Internet-based voice calls and messaging services. Advertising agency of the company; Areas where the company had its guerrilla marketing stints; Joint venture of...

  • Managing VoIP for quality. Chan, Tony // Telecom Asia;Nov2003, Vol. 14 Issue 11, p24 

    Focuses on the increase in the usage of voice over the Internet (VoIP). Benefits in using VoIP; Changes in the system; Assumption of the dominance of the system in transporting voice.

  • Can IP Save The World? Chapman, John // Telephony;12/11/2000, Vol. 239 Issue 24, p68 

    Focuses on the importance of voice over Internet protocol (VoIP) technology. Benefits of VoIP to companies; Requirements before offering VoIP service; Information on the prerequisites of creating a VoIP technology.

  • The eve of disruption. Barthold, Jim // Telephony;03/26/2001, Vol. 240 Issue 13, p30 

    Reports that speakers at the March 2001 Voice on the Net conference in Phoenix, Arizona are predicting the end of traditional telephony business due to end-to-end voice over Internet Protocol (VoIP). Impact of a tight capital market; Importance of voice; Opportunities in the VoIP market; How to...

  • Transforming The ILECs--Part III. Passmore, David // Business Communications Review;Feb2003, Vol. 33 Issue 2, p13 

    Part III. Focuses on the challenges faced by local exchange telecommunication carriers in the U.S. Increase of voice over internet protocol competition; Overall structure of the telecommunications industry; Maintenance of reliable transport services.

  • An Online Song With Many Voices. Ruth, Joao-Pierre S. // Business News New Jersey;11/07/2000, Vol. 13 Issue 45, p18 

    No abstract available.

  • Think About It. Williamson, John // Global Telephony;Sep2001, Vol. 9 Issue 8, p44 

    Focuses on the benefits of the Internet technology on telecommunication industry. Accounts on the investment increase for public telecommunication equipment; Effectiveness of the Internet in delivering business transactions; Impact of digital subscriber line technology on service providers.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics