Court TV Bridging Its Carriage Gaps

Donohue, Steve
November 2004
Multichannel News;11/22/2004, Vol. 25 Issue 47, p36
Reports on the improvements made by Court TV on its marketing and affiliate-sales efforts targeting small cable operators in the U.S. Statement of Bob Rose, Court TV executive vice president of affiliate relations, on the initiative; Description of its advertising campaign, Bully Mountain, sent to cable operators; Deals with several small cable operators; Information on a contest ran by the company to motivate its sales force.


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