LA TELENOVELA BRASLEÑA: de gata cenicienta a reina mediática

June 2001
Estudios Sobre las Culturas Contemporáneas;jun2001, Vol. 7 Issue 13, p41
Academic Journal
Analysis of the coverage done by the printed media on "telenovelas" (Latin American soap operas), popular programmes daily released by television networks in Brazil. The results confirm the hypothesis of the social legitimation of this format of the TV fictional genre, early rejected by the cultural elites in the country. Through strategies of agenda-setting the cultural industries gained recognition of the prestige papers and stimulated the participation of TV fans in the debate of public issues.


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