TITLE

Authenticity Matters

AUTHOR(S)
Angier, Michael
PUB. DATE
September 2004
SOURCE
Sales & Service Excellence Essentials;Sep2004, Vol. 4 Issue 9, p10
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Presents an article about corporate identity. Comments against corporations that try to imitate their competitors; Overview of trends related to consumer behavior; Factors that affect the preferences of consumers; Tips on developing a corporate culture that responds to the needs of the consumers.
ACCESSION #
15122727

 

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