TITLE

HarperCollins Reorg Aims To Sharpen Branding Tools

PUB. DATE
November 2004
SOURCE
Book Publishing Report;11/15/2004, Vol. 29 Issue 44, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the issues related to the reorganization of HarperCollins Publications Inc. The company has organized several consumer trade imprints under the HarperMorrow moniker to better brand its Harper and Morrow trade books. The company is also incorporating Harper Design, HarperResource, HarperBusiness and HarperSanFrancisco into Collins, a reference brand expanding to the U.S. from Great Britain under the reorganization. A mostly unknown brand in the U.S., Collins will publish approximately 150 titles annually.
ACCESSION #
15116642

 

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