New York Times Co. Sets Sights On Children's Market With Kingfisher Deal

November 2004
Book Publishing Report;11/15/2004, Vol. 29 Issue 44, p1
Trade Publication
The article reports that the New York Times Co. has entered into a publishing agreement with Houghton Mifflin Co. trade imprint Kingfisher Publications to create nonfiction titles aimed at children aged 10 to 14, marking the first step the newspaper giant has taken into the competitive children's book market. Kingfisher will publish four books per year for three years, beginning in spring 2006. The New York Times Co. will provide the content for the books and Kingfisher will provide editorial guidance and production services.


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