African-American consumerism: An exploratory analysis and classification

Ede, Fred O.; Calcich, Stephen E.
January 1999
American Business Review;Jan1999, Vol. 17 Issue 1, p113
Academic Journal
Presents a paradigm that captures the evolving nature of consumerism in the African-American community. African-American consumerism issues; Positioning African-American consumerist organizations; Broadening of the scope of consumerism as applied to the African-American community; Background on the African-American market.


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