Determinants of purchase intentions and stock-piling tendency of bonus packs

Beng Soo Ong
January 1999
American Business Review;Jan1999, Vol. 17 Issue 1, p57
Academic Journal
Examines the determinants of purchase intentions and stock-piling tendency of bonus packs, an offer of extra quantity/unit of a product without any price increase. Believability and perceived value of the offer; Brand effects; Product needs; Attitudes, habits and preferences.


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