TITLE

Determinants of purchase intentions and stock-piling tendency of bonus packs

AUTHOR(S)
Beng Soo Ong
PUB. DATE
January 1999
SOURCE
American Business Review;Jan1999, Vol. 17 Issue 1, p57
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Examines the determinants of purchase intentions and stock-piling tendency of bonus packs, an offer of extra quantity/unit of a product without any price increase. Believability and perceived value of the offer; Brand effects; Product needs; Attitudes, habits and preferences.
ACCESSION #
1511282

 

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