Rodale Still Running With Diet Books, Boosts Online Marketing

November 2004
Book Publishing Report;11/8/2004, Vol. 29 Issue 43, p5
Trade Publication
The article focuses on issues related to the publishing of books by Emmaus, Pennsylvania-based Rodale Press Inc. The company plans another "South Beach Diet" franchise to be released in March 2005. The company also has plans to publish general nonfiction and a new biography in the coming months. One of its scheduled 2005 releases, a biography of singer Bobby Darin titled "Roman Candle," will be published this month instead to take advantage of the major motion picture about Darin, "Beyond The Sea," which will be released in early December 2004.


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