What Constitutes a 'Brand'?

Sloan, Carole
November 2004
Home Textiles Today;11/15/2004, Vol. 26 Issue 12, p18
Trade Publication
Comments on the impact of brand names in textile industries in new York. Possibility to have a broader consumer impact; Importance of product credibility on consumers; Factors influencing the price-fixated situation the country is experiencing.


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