TITLE

What Constitutes a 'Brand'?

AUTHOR(S)
Sloan, Carole
PUB. DATE
November 2004
SOURCE
Home Textiles Today;11/15/2004, Vol. 26 Issue 12, p18
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Comments on the impact of brand names in textile industries in new York. Possibility to have a broader consumer impact; Importance of product credibility on consumers; Factors influencing the price-fixated situation the country is experiencing.
ACCESSION #
15095893

 

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